The company has partnered with Bud Light’s Cooldown in Europe for viewing parties alongside a local bars. In addition to organizing tournaments, the team has succeed in bringing fans together for viewing parties. Version1 sees smaller, more frequent live events as a community building tool. It’s something that nobody has really tried to do before at this scale in North American esports.” Going Local That’s really the genesis of this concept. “We believe the local fans primarily want to see their hometown team. In the meantime, we wanted find a sustainable live event format that we can host every year, multiple times a year,” said Diamond. For us, majors are probably an every two or three year thing. “The Call of Duty League majors are not always available or viable to host on a yearly basis. Additionally, major events at this scale become resource heavy and expensive for teams to host. The 2022-2023 CDL season will have five majors but 12 teams as potential hosts in the league. ![]() Hosting CDL majors will be central to the success of both the league and its teams, but they are not something the teams can rely on. The 2,000 available tickets sold out.īut for 2023, Version1 plans to further iterate on its events business. Similarly, the event was a major success for both Version1 and fans. This spring, the team hosted its second Call of Duty Major. Version1 is confident they could have sold twice as many tickets as they did.Īnd then COVID hit, forcing Version1 to pause its event plans. In general, most fans agreed that the event itself was a success. The event hosted an open tournament where attendees could participate. In addition to hosting professional matches, the Version1 team put time and effort into the fan experience. ![]() ![]() Version1’s plans centered on building that local fanbase with the Minnesota Røkkr while using the Version1 brand to go global. After all, both the Overwatch League and the CDL were pitched as regionalized esports leagues modeled after traditional sports. During this event, the team was able to execute on its intended business plan. In late January of 2020, Version1 hosted the CDL’s opening weekend.
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